![]() ![]() Elberse outlines the implications of her research for producers and retailers, and offers strategic advice to both groups. What she found may surprise you: Blockbusters are capturing even more of the market than they used to, and consumers in the tail don’t really like niche products much. She focused on the music and home-video industries-two markets that Anderson and others frequently hold up as examples of the long tail in action-reviewing sales data from Nielsen SoundScan, Nielsen VideoScan, the online music service Rhapsody, and the Australian DVD-by-mail service Quickflix. The “tail” of the sales distribution curve, he says, will become longer, fatter, and more profitable.Įlberse, a professor at Harvard Business School, set out to investigate whether Anderson’s long-tail theory is actually playing out in today’s markets. In his 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from homogenized hits. What does that mean for the blockbuster strategy? But online retailing and the digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their lists. Hi Scapa, for V2's release we decided to try going directly to YouTube as it allows us to iterate quicker on video work and be more reactive to what users are after-it was one in several factors contributing to these new videos moving forward.The blockbuster strategy is a time-honored approach, particularly in media and entertainment. Using the Playlists I find it way harder to find what I'm looking for + more clicks than necessary (Click on basic > new page opens > first video starts playing > disturbs from searching through the playlist).Īgain, nothing wrong with the content itself, great as always. Not to forget, Googles never ending experiment with changing the UI and UX of the YouTube Website. YouTube Playlist are - sorry - a mess, at best. One thing though: Can we please have them back on the affinity website? That was such a clean and clear overview with the well sized thumbnails. Thanks for another set of great tutorials. Astrophotography: File Groups (New: 18/05/23).High Dynamic Range Workflows (best viewed on an HDR supported display or device). ![]() Unassociated Alpha and Alpha Render Passes.Astrophotography: Linear Fit (New: 18/05/23). ![]() Procedural Texture: Non Destructive HDR Tone Mapping.Masking Adjustment & Live Filter Layers.PSD/PSB import, export and smart object functionality.Blend Options: Ranges, Antialiasing and Fill Opacity.What's New in V2 of Affinity Photo for iPad.Hope you all find the new tutorials useful! The link for this playlist is available at the bottom of this post. ![]() Hopefully you all agree! The old V1 videos-now considered legacy-are still available on YouTube, consolidated into one playlist. We've worked incredibly hard on these videos, and feel they represent a huge jump in both technical and presentational quality. These tutorials are all produced in-house by our Product Experts team. Hello all, we're proud to announce that alongside the V2 launch of the Affinity apps, we've produced a completely new set of video tutorials to compliment the apps. ![]()
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